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Client Spotlight: Blocks Pizza

by: Micha BoettigerWed, Jan 13, 2016
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This week we’re going to kick off our new “Client Spotlight” special editions with a relatively new client: Blocks Pizza. Located in Miami Beach, Blocks Pizza offers the best pizza in Miami, and is working on bringing those delicious flavors to everyone
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Explaining Franchise Investment to Investors

by: Micha BoettigerWed, Jan 13, 2016
blocks pizza
Buying a franchise is a big investment, and a big entrepreneurial risk. Being smart about taking advantage of a franchising opportunity can have amazing benefits, but since a lot of franchising business advertise their franchise opportunities aggressively (because it grows their business), franchising can look a little too good to be true to some investors. In the end, securing your success in a franchise is all about you and how you work, and an honest marketer can make that clear from the star
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Why You Need Social Media, Even When it Doesn’t Generate New Leads

by: Micha BoettigerMon, Jan 11, 2016
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Social Media has been heralded as the ultimate marketing game changer, the end of traditional marketing, and in some cases as just “the future”, whatever that means. Unfortunately, if you’re on a small budget and you’re not in an inherently interesting industry, you may have dealt with some disappointment. Well, there’s more to it than the leads that you’re directly generating right now...
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Client Spotlight: Invention Intention

by: Micha BoettigerSun, Jan 10, 2016
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Marketing for a brand new invention brings some special challenges with it that those of us in the marketing world understand all to well. How do we bring attention to something that people aren't already looking for? That's where Invention Intention comes in.
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