Simplicity and Usability in Design.
Blinking animations, confusing frames or distracting music are no longer on the wanted list when it comes to web design. As the Internet matures, visitors start to appreciate elegance and relevance. They want something simple and useful. Connection speeds have increased dramatically, but so have tracking, advertising and analytics technology bandwidth load. No surfer is prepared to wait more than a split second, knowing they can turn to competing websites.