Keep Track of your Website Metrics.
You can have a fine-grained picture of what is happening on and around your website by using web analytics packages, such as Google Analytics. It tracks, collects and aggregates web measurement data that you can later access and analyze looking for an informed basis for future decisions. It is essential to know how much unique traffic you get, what the most popular keywords leading up to your property are or which pages keep surfers occupied the longest. Modern web analytics packages are increasingly powerful in delivering, presenting and helping analyze actionable Internet data.