First Impressions, Immediate Gratification.
Your website is in a fierce battle for visitors' attention, a patently scarce resource. You don't have all day to get your message across. First impression and immediate gratification count. The Internet generation is used to getting what they want quickly and without a hassle – this is what you have to give them at your homepage or landing pages. Site speed matters, easy navigation too. You either seize the opportunity to connect or lose it. Keep it simple and focused, so that it naturally invites to complete whatever goals you have. Highlight your strongest attractions and constantly optimize to shed anything that can be a turn-off.