Be a Part of the Community.
It pays off to be part of the online community. With the web becoming more connected than ever, through social networking, forums, social search and otherwise, those with the best developed network of relationships are rewarded with trust and business. Start a YouTube channel, initiate and contribute to forum debates, post the news on your Facebook profile, use Twitter, run a blog that is meaningful. Integrate all this activity with your web property, so that it benefits by increased traffic and enhanced link profile.